Velocidad uses our big brand experience to offer an inside athlete career pathway towards Olympic & World championship glory & beyond. We offer brands & athletes a partnership for media, commercial & marketing activations... Pacing Your Path to Peak Performance.
James has over 25 years executive experience in the Sports, Outdoor & Fashion sectors, having worked at adidas, New Balance in a variety of leadership roles.
James attended the University of Bath & is an ex international triathlete.
Fluent in French & German, James is an expert in bringing concepts to life for runners all around the world.
Alicja is a dual citizen of the USA and Poland with over 16 years of experience in elite athletics. A two-time Olympian and former NCAA standout, she graduated with honors from Western Colorado University, where she laid the foundation for a successful international running career.
Alicja now brings her deep network, cultural fluency, and
Alicja is a dual citizen of the USA and Poland with over 16 years of experience in elite athletics. A two-time Olympian and former NCAA standout, she graduated with honors from Western Colorado University, where she laid the foundation for a successful international running career.
Alicja now brings her deep network, cultural fluency, and athlete-first mindset to the world of athlete representation—advocating especially for female athletes navigating the collegiate and professional landscape. Her firsthand experience as a world-class competitor gives her a unique ability to guide and support the next generation of talent.
Fluent in both English and Polish, Alicja is passionate about creating equitable opportunities and building strong, long-lasting partnerships for the athletes she represents.
Jason has been in and around the sport of track and field since beginning as a junior athlete in the mid 90s.
After finishing 7th in the 2000 World Junior Championships, Jason competed professionally in Europe for 8 years; representing New Zealand in the 2004 Olympic Games, 2005 World Championships and 2006 Commonwealth Games over 800m. P
Jason has been in and around the sport of track and field since beginning as a junior athlete in the mid 90s.
After finishing 7th in the 2000 World Junior Championships, Jason competed professionally in Europe for 8 years; representing New Zealand in the 2004 Olympic Games, 2005 World Championships and 2006 Commonwealth Games over 800m. Post Jason´s track career he continued in the running world; working at adidas in running footwear development, later progressing to marketing and innovation for track and field product specifically.
Jason brings valuable experience and understanding of the sport professionally across training, product and career management and development.
Victor is a Swedish former ice hockey player who found running later in life. Within 5 years of running he now has a personal best of 28:57 for the 10k road race, making him the fifth fastest Swedish runner for the event in 2024. His aim for the upcoming years is to close the gap to the European elite. He is a coach to many athletes all o
Victor is a Swedish former ice hockey player who found running later in life. Within 5 years of running he now has a personal best of 28:57 for the 10k road race, making him the fifth fastest Swedish runner for the event in 2024. His aim for the upcoming years is to close the gap to the European elite. He is a coach to many athletes all over the world and has big interest in physiology, nutrition and the mystery of how the body works.
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